Mission
Mission
CORE : PHILOSOPHY
HotWhite Creative takes great pride in partnering with visionary clients who require tailored creative solutions. Our research-based design acumen ensures a dedicated response that garners results.
To maximize project success, it is essential audiences develop an emotional desire for a product or service. HotWhite Creative’s creativity, formed and delivered through strategic use of leading-edge technologies, provides the value required to elevate a brand’s desire. Collaboration with external vendors who embrace our philosophy ensures maximum return and a smooth, productive project flow.
HotWhite Creative maintains a working group size that caters best to brand-based challenges. Our clients benefit from the close relationships established through our work… together.
Folio
Folio
HOTWHITE : DESIGN
Experience
Experience
APPLIED : KNOWLEDGE
We use our diverse background in all facets of design and project management to give you peace-of-mind and results you can take to the bank.
STRATEGIC THINKING
Harnessing innovative methods of problem-solving to create messages that get through.
DYNAMIC DESIGN
Building brand loyalty and consumer desire for products and services through dynamic visuals.
BUSINESS ACUMEN
Leveraging 40 years of design and project management to maximize ROI.
Service
Service
BRAND : FOCUSED
HotWhite Creative ensures that no matter how big or small your project, our attention to establishing or maintaining your brand essence is paramount; it is the core of our philosophy.
RESEARCH & ANALYSIS – Delivering insight clients need to make strategic, data-driven decisions about their brand.
BRAND STRATEGY – Creating a comprehensive and consistent brand message.
VISUAL BRANDING – Building clean, cutting-edge designs that capture attention.
VERBAL BRANDING – Writing and structuring messages toward specific user interfaces.
BRAND STANDARDS – Documenting brand strategies and standards via electronic and print.
Corporate/Product Identity
Information Architecture
Annual Reports
Print Collateral
Direct Response
ENVIRONMENTAL
Signage
Wayfinding
Exhibits
Point of Purchase
Posters
PACKAGING
Retail
Food/Beverage
Supplement
SCREEN
Website Layout
Mobile Apps
Marketing E-mail
Corporate/Product Identity
Information Architecture
Annual Reports
Print Collateral
Direct Response
ENVIRONMENT
Signage
Wayfinding
Exhibits
Point of Purchase
Posters
PACKAGING
Retail
Food/Beverage
Supplement
SCREEN
Website Layout
Mobile Apps
Marketing E-mail
PROJECT : MANAGED
Develop and adhere to project timelines
Coordinate photo, print, and material vendors
Obtain print specs/create material boards
Art-direct studio and location photography
On-press proofing
Shipping and distribution coordination
Contact
Contact
BETTER : TOGETHER
50 MARTHA STREET, TORRINGTON, CT, USA | 860.830.3007
LEIGHA DESMITH
Owner, President, Account Director
Leigha has successfully melded her artistic talents with business savvy for the benefit of national retail businesses. Upon completion of a photography degree from the Rochester Institute of Technology, she honed her managerial skills as Account Executive at Orvis. In addition, her passion for creativity led to fine art illustration and photo styling for leading fashion companies, talents which she continues to offer through HotWhite Creative. Leigha also taught photography at her local college for five years.
In her time away from the desktop, Leigha is a certified Reiki practitioner, lending her services to Hartford Hospital and teaching the healing arts throughout Northwestern Connecticut.
MATTHEW DESMITH
Creative Director
With over twenty-five years of thoughtful design and project management, Matt has helped build successful brand images for a diverse mixture of Fortune 500 companies and independent retail clients. Their bottom line has benefited from his ability to interpret left-brain complex information and translate it into right-brain creative that engages and sells.
Matt is a graduate of the Rhode Island School of Design with a passion for hockey, disc golf and Formula 1.
Contact
BETTER : TOGETHER
50 MARTHA STREET, TORRINGTON, CT, USA | 860.830.3007
LEIGHA DESMITH
Owner, President, Account Director
Leigha has successfully melded her artistic talents with business savvy for the benefit of national retail businesses. Upon completion of a photography degree from the Rochester Institute of Technology, she honed her managerial skills as Account Executive at Orvis. In addition, her passion for creativity led to fine art illustration and photo styling for leading fashion companies, talents which she continues to offer through HotWhite Creative. Leigha also taught photography at her local college for five years.
In her time away from the desktop, Leigha is a certified Reiki practitioner, lending her services to Hartford Hospital and teaching the healing arts throughout Northwestern Connecticut.
MATTHEW DESMITH
Creative Director
With over twenty-five years of thoughtful design and project management, Matt has helped build successful brand images for a diverse mixture of Fortune 500 companies and independent retail clients. Their bottom line has benefited from his ability to interpret left-brain complex information and translate it into right-brain creative that engages and sells.
Matt is a graduate of the Rhode Island School of Design with a passion for hockey, disc golf and Formula 1.
Contact
BETTER : TOGETHER
50 MARTHA STREET, TORRINGTON, CT, USA | 860.830.3007
LEIGHA DESMITH
Owner, President, Account Director
Leigha has successfully melded her artistic talents with business savvy for the benefit of national retail businesses. Upon completion of a photography degree from the Rochester Institute of Technology, she honed her managerial skills as Account Executive at Orvis. In addition, her passion for creativity led to fine art illustration and photo styling for leading fashion companies, talents which she continues to offer through HotWhite Creative. Leigha also taught photography at her local college for five years.
In her time away from the desktop, Leigha is a certified Reiki practitioner, lending her services to Hartford Hospital and teaching the healing arts throughout Northwestern Connecticut.
MATT DESMITH
Creative Director
With over twenty-five years of thoughtful design and project management, Matt has helped build successful brand images for a diverse mixture of Fortune 500 companies and independent retail clients. Their bottom line has benefited from his ability to interpret left-brain complex information and translate it into right-brain creative that engages and sells.
Matt is a graduate of the Rhode Island School of Design with a passion for hockey, disc golf and Formula 1.
