I laugh at my new washing machine. There, I said it. Instead of an obnoxious horn which sounded like it was coming from the old Boston Garden, our end-of-load cycle now plays a very “cute” tune. It was so impactful, my sister-in-law (who enjoys doing wash!?) came right over just to hear it. “I'm getting [...]
Who owns your brand? Skilled marketers, investors and employees all believe they have the power to shape public opinion about their brand. And for a long time, they did. But the days of one-to-many marketing is long gone. Welcome to the brand-new era of customer brand ownership through social media. Today, your brand is owned [...]
Jiro Dreams of Sushi is an inspiring documentary film that follows Jiro Ono, an 85 year-old sushi master and his two sons on their journey to perfect the art of sushi. It is a film that forces you to re-evaluate your priorities and place the perfection of your craft over tangible success. Not surprisingly however, [...]
When it comes to creating demand, it's not the first to market that wins; it's the first to create and capture an emotional connection with the audience. Free samples of a superior product or service doesn’t hurt either! When our local dairy store opened it’s doors to creating Holiday Egg Nog, it was bound to [...]
Any guess what the average "lifetime" value of a product or service is? 3 years. It will have reduced by the time you reach the end of this post. We all know that the average lifespan of an individual has increased dramatically over the past 100 years. So is it any surprise that the "lifetime" [...]
