Building Brand Value Through Psychoacoustics

I laugh at my new washing machine. There, I said it. Instead of an obnoxious horn which sounded like it was coming from the old Boston Garden, our end-of-load cycle now plays a very “cute” tune. It was so impactful, my sister-in-law (who enjoys doing wash!?) came right over just to hear it. “I'm getting [...]

By |2014-08-01T00:02:56+00:00February 14th, 2013|Views|0 Comments

Umami

Jiro Dreams of Sushi is an inspiring documentary film that follows Jiro Ono, an 85 year-old sushi master and his two sons on their journey to perfect the art of sushi. It is a film that forces you to re-evaluate your priorities and place the perfection of your craft over tangible success. Not surprisingly however, [...]

By |2014-04-12T00:41:54+00:00January 5th, 2013|Views|0 Comments
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